PSA: FOR BUSY BUSINESS OWNER'S & PROFESSIONALS WHO VALUE THEIR APPEARANCE
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You have a full calendar, a team counting on you, and a reputation to uphold.

You know how you show up matters. Whether it's a Zoom call, a client meeting, or a networking event — your appearance says something before you open your mouth. But between running your business and managing your life... When exactly are you supposed to figure out a skincare routine? Find the right foundation that doesn't cake by noon? Or learn the makeup looks that actually work for your face? You keep putting it off. And every time you catch yourself in a bad lighting moment or reach for the same three products you've had for two years, there's that little voice. I really need to get this together. You're not alone. And it doesn't have to be complicated.

Hi, I'm Inga Fay — a Mary Kay Independent Beauty Consultant and the founder of Do You Boo Beauty. I work with busy professional women who want to look their best — quickly, confidently, and authentically. No hour-long routines. No overwhelming product hauls. No cookie-cutter looks. Just a personalized, simple system that fits your lifestyle and enhances your natural beauty.

As Seen in

Hey Girlfriend !

Growing up, I have always been a tomboy never a girlie girl.

In high school, I went from tomboy to female jock. I can remember when my mother actually begged me to wear lipstick. She believed I needed to at least have on lipstick. So I rocked a plum lipstick and that was all the makeup I wore.

When I got to college, I went from female jock to geek. I can remember my study buddy Dawn. She never left the dorm without a full face of makeup. I would wonder how early she got up to have such a pretty face. I decide I would have to wait on learning glam techniques until after graduation because I had my share of all-nighters as Mechanical Engineering major.

A beauty regimen didn't seem to be important until I started interviewing for jobs. I wanted to have a professional look. I connected with a beauty consultant. She helped me find a skin care regimen that control my breakouts so my oily skin started to clear up. I was committed to my skin care regimen because I love clear skin. I wanted to continue to enhance my natural beauty while helping others do the same. So I went from geek to be a beauty consultant AKA beauty enthusiast.

But why should you care about my journey from years ago?
Because I built a life and a career out of telling stories like this to women like you. I built a life and a career out of sharing my experiences, lessons I've learned and creating relationships with women. Who feel alone, defeated, and afraid of all the "what ifs" about their beauty regimen. I have made it my job to be a resource for beauty novices, beauty enthusiasts , and all the ladies between.

But who I am?
I’m Inga Faison-Cavitt AKA IngaFay. Ingafay was a nickname created by one of my college buddies. I went to college with another girl named Inga. Imagine that, two Inga’s on the same campus. Yep, weird but true.

I'm a beauty enthusiast.I understand that when you look good, you feel good so you can do more. It is my passion to help women rock their God-given attributes to be all they envision themselves to be. I'm honored to share my journey and key learnings over years while serving others.

I am a mom who faces new challenges and struggles daily.As my husband and I, raise our son to be the best and brightest that he can be.

I'm a work in progress but I can share with you what I know. I can be a resource for you.
​“Beauty to me, is about being comfortable in your skin...” ​ We'll laugh together. We'll learn together. And I hope we can grow together. I can't wait to share my journey with you.

-Ingafay

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